How to promote with Instagram?
February 27, 2023

The Difference Between a Personal and Business Instagram Account

Social media transcended the traditional concept of simply sharing ideas and information with people. Currently, many people leverage the power of social media to ensure they receive the photos they share. Some people found numerous ways to make money through paid advertisements and sponsorships from their favorite retail companies.

To begin your journey in building your business account, we must first distinguish the difference between a personal and a business Instagram account.

Is it better to have a personal or business Instagram?

 If you want to grow on Instagram, switch to a business account. Instagram wants you to have a business account if you are a business.

What is the difference between Instagram business account and personal account?

The Personal Instagram Account

Many people usually have their own Instagram account apart from their professional accounts. These two types are only some of the many ways people leverage social media to create the best traffic possible. Their personal Instagram account serves as the account for their closest friends and family members. These accounts usually contain personal family pictures, hangouts, and different photos that define personality. These accounts are also usually private to protect their privacy, especially influencers or popular people.
More importantly, people usually use their private Instagram account for fun. People pay little attention to how many followers, likes, shares, or comments on their posts. Others use their private Instagram accounts to share photos they are more comfortable sharing with their families and friends.

The Business Instagram Account

On the other hand, business accounts serve the purpose of attracting future customers to your product. Business professionals, freelancers, companies, and different influencers use Instagram to find customers who appreciate the products they offer. A business account is also usually more professional as it revolves around a certain theme. These business accounts focus more on attracting millions of followers to increase these followers’ chances of availing their products. Companies perform careful marketing strategies to ensure that every post, like, share, and comment moves their purpose forward. Influencers use their business account to show their fans their newly released products to speed its sales.

This article shows you all the necessary tips and tricks in making sure you make the most out of your business Instagram account. Applying these tips improve the chances of increasing your traffic and engagement.

Difference Between Paid and Free Methods of Promoting

Paid Methods of Promoting of Promoting Instagram
Paid methods refer to hiring marketing specialists to manage your social media accounts to encourage maximum engagement. Other companies avail of Instagram’s advertisements programs to allow different demographic groups to notice their posts. Availing of these offers usually require significant capital as more people engage with your posts. Starting entrepreneurs and influencers might find these rates significantly pricier than others. Thus, companies on a budget use free advertising to save up on marketing costs.

Free Methods of Promoting Instagram

Free methods allow you to build your account’s reputation authentically and naturally through different marketing and advertising strategies. More focus is built on creating engaging content your viewers could love. More effort is required of you if you want to naturally build your business account; however, this method feels more rewarding and fulfilling when you see the number of followers on your social media account. This article shows you the different ways for you to build your social media account naturally and authentically. Finally, you will see some tips on growing your social media, and how to create interactive posts your viewers will love.

How to Make an Instagram Business Account

Creating a business Instagram account like creating a personal one. Here is a step-by-step procedure for creating your business Instagram account. Getting Started First, head over to the Instagram website to log in or sign up for your account. You may also download the Instagram app on your mobile devices to allow you to post pictures after registering; Instagram, unfortunately, does not allow you to post your pictures through your laptops. Instagram allows you to sign up with your Facebook account to speed up the registration process. However, we recommend signing up with your company email address for your business account. 

Signing up through your personal Facebook account will sync your profile picture and information to the account. Decide on the username to make it easier for your future followers to notice you. Make sure to use a username and description that describes the products and services you offer.

Creating a Business Profile

Head over to your profile and click “Try Instagram Business Tools.” This feature shifts your Instagram account directly to a business account. Instagram provides you with numerous business tools that can help you build your professional business. Instagram provides you with more options to help you move forward with this. After finishing all the necessary processes, you officially have your own Instagram account!

How to Make Your Business Account Successful

Now that you have everything you need to begin your business journey, here are a few ways to make your business account stand out from the others. Ensure All Your Photos Provide Useful Content for Your Followers Engaging photos allow your followers to constantly check your account for a daily dose of your content. Ensure all your videos and photos serve your followers and provide them a brief understanding of what your business is.
Create a Call-to-Action After Your Caption Ensure that you provide your followers with a call-to-action after creating your Instagram post. This call can be as simple as asking them to follow your account for more photos like these or having them share this photo with their families and friends. Many companies prompt their users to comment on their posts to increase the photo’s engagement.

How to promote the business account Instagram in the shortest possible time?

Promoting a business account on Instagram can take time and effort, but here are some tips to help you get started:

  1. Optimize Your Profile: Make sure your profile is complete, including a clear profile picture, bio, and website link. Use keywords relevant to your business in your bio.
  2. Post Consistently: Aim to post at least once a day or more, and make sure your content is high-quality and visually appealing.
  3. Use Hashtags: Use relevant hashtags in your posts to help your content get discovered by users interested in your industry.
  4. Engage with Your Audience: Respond to comments and messages promptly, and like and comment on other users’ posts in your industry to build relationships.
  5. Utilize Instagram Stories: Share behind-the-scenes content and use Instagram’s features like polls and questions to engage with your audience.
  6. Collaborate with Influencers: Partner with influencers in your industry to reach their followers and increase your reach.
  7. Run Instagram Ads: Consider running targeted ads on Instagram to reach a larger audience.

Remember that building a strong presence on Instagram takes time and effort, so be patient and consistent with your efforts.

How to promote a custom Instagram account in the shortest possible time?

Promoting a custom Instagram account can be challenging, but here are some tips to help you get started:

  1. Define Your Target Audience: Identify who your ideal followers are and what type of content they are interested in.
  2. Create Engaging Content: Share high-quality, visually appealing content that is relevant to your target audience. Use a mix of photos, videos, and Instagram Stories to keep your audience engaged.
  3. Use Hashtags: Use relevant hashtags in your posts to help your content get discovered by users interested in your niche.
  4. Engage with Your Audience: Respond to comments and messages promptly, and like and comment on other users’ posts in your niche to build relationships.
  5. Leverage User-Generated Content: Share content created by your followers to build community and encourage engagement.
  6. Collaborate with Other Instagrammers: Partner with other Instagram users in your niche to reach their followers and increase your reach.
  7. Run Instagram Ads: Consider running targeted ads on Instagram to reach a larger audience.

There is no difference between the promotion of accounts, the main thing is to have patience.

What happens if I switch my Instagram to a business account?

Having a business profile gives you access to a variety of tools and functionality, including analytics on your posts and stories, additional calls-to-action and buttons you can put on your profile, and third-party integrations with services like, which are constantly in development.

Final thoughts on promoting Instagram

There you have it! You learned everything you need to know about creating a good Instagram business account that can propel your business forward. Following these simple steps can help increase your photo’s engagement to heights it never saw before. Have fun!