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What is SMM?

SMM (Social Media Marketing) is a type of Internet marketing that is used in social networks to promote a brand, increase traffic, attract new customers and increase sales. In simple terms, SMM is a set of methods for drawing attention to a company through social media.

The main principle is organic search. This means that if the site or its page in social networks is active, it will also be in high positions in the search engine.

Considering the fact that 90% of users looking for information on the Internet do not look beyond the first page of a search engine, and 70% only click on the first three results, it is obvious that you should strive to promote the site to the first positions.

What is included in the SMM services US – what are the responsibilities of an SMM-manager?

  • Developing a promotion strategy for the company.
  • Creating content, setting tasks for the designer, publishing posts according to the content plan.
  • Communications with subscribers.
  • Attraction of new followers.
  • Analysis of indicators.
  • Testing of new tools.

Why do businesses in the United States need SMM?

This type of marketing is the easiest way to reach a large audience. Most of the world’s population uses social media every day. The number of users is constantly growing.

Social media is essential for businesses. If you believe Hootsuite data, 52% of businesses are found by people on social media. Therefore, social platforms offer great opportunities to attract a targeted audience.

Oberlo’s research shows that 54% of users search for products on social media. So the potential customer first uses, for example, VKontakte rather than the company website.

If a business uses SMM, it will get:

  • Increased brand awareness. Most customers who have had a positive experience using the service will recommend it to their friends and family. For greater reach, create a company page on different platforms.
  • Increased traffic. The current social networks allow you to buy directly on the platform, but this does not negate the fact that traffic to the main company website will increase.
  • Easy promotion. SMM is a great way to keep users informed. They will also share useful information with the rest of us.
  • Interaction with your audience. Having social media pages allows you to get feedback almost instantly. A company employee can analyze reviews, suggestions, comments, the number of likes and reposts.
  • Ability to research the market and competitors. The latest news in the industry helps when creating content, and studying the activities of competitors allows you to improve the product.

These points speak for the fact that Social Media Marketing is essential for businesses these days.

SMM Promotion in the USA

The U.S. market is the most solvent. More than 55% of Google Ads account for it. The competition is growing very fast, there is no industry in which you could become the only advertiser. This is a real “battlefield” for contextual advertising professionals and Internet resource owners.

SMM allows:

  • Increase the number of visitors by given characteristics
  • Maintain contact with the target audience
  • Create and deliver information and relevant content
  • Analyze the behavior of specific audience segments
  • We are engaged in promotion in social networks in the USA and help
  • Clients to work with the target audience and follow the trends.

Types of SMM in the United States?

We have touched on this topic in name order. Now let’s take a closer look at the types.

For the sake of this content, most people use social networks. It gets a good coverage. Users actively share it among themselves.

Helps people solve problems, expand their horizons and educate themselves. This is a great solution for a company that wants to show its competence in professional matters.

Advertising of goods and services. Motivates subscribers to active action (follow the link, buy, call). The main thing is that this type of content should not appear frequently, because it irritates the audience.

User-generated .
This is what your users post: reviews, photos, reviews.

This is content that the brand creates itself. Don’t be afraid to talk about events happening within the company. For example, employee birthdays.


Americans today are used to consuming content “here and now”, so the emphasis in promotion is not on SEO, but on content marketing, SMM and crowd-marketing.

Serious competition makes us constantly looking for new tools and ways to promote.

  • Large market (more than 350 million consumers), which is already formed and divided.
  • Highly competitive environment, there are almost no free niches
    Large budgets for promotion, the cost of errors is high.
  • Powerful Anglophone audience
  • Americans (18-64 years old) spend on average 4 hours a day on social networks

Conclusions about SMM in the USA

Social Media Marketing USA – something that modern and profitable business can’t do without. Use its full potential and the result will not be long in coming.

Our company will help you choose the most necessary services for your business today.
SMM in the USA now is the first step to success and huge sales.